Insights – Page 9 – Aethos Consulting Group

Insights

Redefining Hospitality Leadership: Kerten CEO Marloes Knippenberg on Management Philosophy and Delivering Organisational Success

Taking the opportunity to sit down and ‘talk shop’ with Marloes Knippenberg, CEO of Kerten Hospitality, Aethos™ explored some key leadership questions. If the hospitality industry is continuously redefining itself, as well as the boundaries of the areas in which it operates, does the same hold true for leaders and their management styles?

Hotel Food & Beverage – Where to Invest in Talent?

It feels as though hotel food and beverage has received a lot of renewed attention in the industry as of late. Twenty years ago, around the turn of the millennium, we experienced a reinvention of the hotel fine dining model with the introduction of big name ‘celebrity’ chefs into hotels through outsourced, leased and/or licensing deals. One of the most prominent of such deals was that made between Blackstone and Gordon Ramsay at Claridge’s in London, which spawned a decade of followers as hotel ownership succumbed to the old adage that “hotels can’t do F&B” and instead opted to give the space over to someone who supposedly could.

“Community-Building” Enterprises are Changing Casino-Gaming Landscapes

Studies in consumer marketing theory reveal that, like human beings, products, services, and locations have “personalities.” Indeed, considerable research supports the notions that (i) brands have human-like characteristics that distinguish them from each other, which make them important to consumers, and (ii) consumers become “engaged” with brands, meaning that they can feel special emotional and symbolic connections with certain brands. Along these lines, it could be argued that the casino-gaming industry is evolving in its brand identity and personality, whether by default or design. Further, this apparent evolution is redefining this consumer market in broad and perhaps even unexpected ways. Let’s use Las Vegas as a case study.

Are a Hotelier’s Expat Days Numbered?

One wonders [...] if the days of the expatriate are numbered and if those entering the business 10, 20 years from now will have the same options open to them. My visit to Singapore also took in the HICAP Update conference. During the ‘Investment Outlook’ panel, when asked to name his number one cost-saving measure in relation to his firm’s hotel portfolio, one of the region’s leading investors half-jokingly replied, “Get rid of the expats.” While this raised a chuckle from the audience (at least 50% expats themselves), there is some seriousness in his statement that reflects an increasing move to localise many management positions in the hotel sector. The fact is that foreign executives are expensive when compared to local hires, often requiring significant additional cost above base pay in terms of allowances and benefits, such as housing, schooling, relocation, insurances, etc. With labour costs typically being one of the heaviest line items on a P&L, it is no wonder that hotel owners are keen to lessen their dependency on imported expertise.

The Labour Challenge for Japan’s Casino Resorts

Integrated casino resorts are moving closer to becoming a reality in Japan. While the Integrated Resort (IR) Implementation Bill was passed by Japan’s Diet last summer, it is anyone’s guess as to when the actual licenses, expected to be granted in Osaka, Tokyo, and Yokohama, will be awarded. In addition to one or two local Japanese firms such as Sega Sammy and Konami, the likes of global casino players MGM, Las Vegas Sands, Wynn and Caesars, are all pitching and lobbying furiously to win one of the coveted sites. Forecast to become the second largest gaming market in the world after Macau, and at least twice as large as Singapore, Japan has tentatively edged over the last few years towards legalising casino resorts while at the same time seeking to impose certain limitations in order to appease a nation concerned with the dangers of gambling addiction. Industry and government are making a concerted effort to overturn a negative perception of gaming and to better educate the general public on what exactly an IR comprises. In other words, pitching them as large scale entertainment venues centred on a comparatively small casino - in fact only up to 3% of floor space will be devoted to gaming. The huge amounts of patience, money and resources required on the part of these hopeful casino groups to get this far in the bidding process gives some idea as to the size of the potential payoff that is on offer.

The ‘Hot Seat’ of a Restaurant CEO

Aethos™ conducted a recent study of the leadership teams at some of the UK’s prevalent fast-casual and casual dining restaurant operators. The study indicates what many have pointed out for a while now – spearheading a restaurant company is a very ‘hot seat’ indeed.

Directing The Spotlight On ‘Big Data’, Technology And Sustainability

February saw, for the first time, the Global Restaurant Investment Forum (GRIF) come to Europe. [...] Taking the opportunity to be together in one spot, Aethos™ caught up with Monique Borst over a cup of coffee in Amsterdam. Monique is a seasoned industry expert and can draw on more than 20 years of experience in food service and food retail. She has worked with world-recognised brands such as Harrods, Sodexo and the Compass Group, and has held commercial as well as board-level functions. Nowadays, Monique uses her corporate and start-up experience to help restaurant entrepreneurs kick-start and/or expand their business.

Board Diversity Within The Lodging Industry – Moving Away From Ordinary Thinking

Results from a recent gender diversity study I conducted for the lodging industry indicate that of the 238 board seats available among the 28 U.S. lodging companies, only 51 were occupied by women (21%), a woefully low number. If we live in a world where women account for 80% of consumer spending and a multitude of credible studies point to a correlation between greater gender diversity and strong board performance, it is certainly time for us to address this issue head on. I have personally facilitated countless client board meetings and can say with unwavering confidence that gender diversity within the boardroom leads to first-rate ideation and collaboration. Here are some of my thoughts to stimulate change within the lodging industry.

Redefining “Environ-mental Impact” in Cruise: The Fusion of Wellness, Design, & Hospitality

Cruise companies have been dipping their toe in the wellness waters for quite some time, with Seaborne being one of the latest, announcing two new Wellness Cruises for 2019 and 2020, one from Athens to Dubai and the other from Auckland to Sydney. The question for the cruise industry is not whether to pursue wellness theory and practice to entice the “new-to-cruise” set, or even to help tantalize and retain loyal-cruisers. The critical question is how brands should best do this. As such, this article communicates important findings from leading-edge research and the current thinking about best practices to support the cruise industry and their employees and guests to “seas the day.”

2019 Psychometric SWOT – Understanding High-Performing Restaurant Operations Executives

The tech era has highlighted the importance of data mining and data wrangling and has made these processes critical when it comes to decision-making and even tactical execution. It is easy to assume that evidenced-based insights and models would only apply to business metrics and issues, but the burgeoning science of Human Resources shows that “big” data can help in “big” ways to positively impact people metrics and issues. The use of legally defensible psychometric assessments in hiring and succession planning offer clear examples of this.