“Community-Building” Enterprises are Changing Casino-Gaming Landscapes
Studies in consumer marketing theory reveal that, like human beings, products, services, and locations have “personalities.” Indeed, considerable research supports the notions that (i) brands have human-like characteristics that distinguish them from each other, which make them important to consumers, and (ii) consumers become “engaged” with brands, meaning that they can feel special emotional and symbolic connections with certain brands. Along these lines, it could be argued that the casino-gaming industry is evolving in its brand identity and personality, whether by default or design. Further, this apparent evolution is redefining this consumer market in broad and perhaps even unexpected ways. Let’s use Las Vegas as a case study.
Read moreAre a Hotelier’s Expat Days Numbered?
One wonders [...] if the days of the expatriate are numbered and if those entering the business 10, 20 years from now will have the same options open to them. My visit to Singapore also took in the HICAP Update conference. During the ‘Investment Outlook’ panel, when asked to name his number one cost-saving measure in relation to his firm’s hotel portfolio, one of the region’s leading investors half-jokingly replied, “Get rid of the expats.” While this raised a chuckle from the audience (at least 50% expats themselves), there is some seriousness in his statement that reflects an increasing move to localise many management positions in the hotel sector. The fact is that foreign executives are expensive when compared to local hires, often requiring significant additional cost above base pay in terms of allowances and benefits, such as housing, schooling, relocation, insurances, etc. With labour costs typically being one of the heaviest line items on a P&L, it is no wonder that hotel owners are keen to lessen their dependency on imported expertise.
Read moreThe Labour Challenge for Japan’s Casino Resorts
Integrated casino resorts are moving closer to becoming a reality in Japan. While the Integrated Resort (IR) Implementation Bill was passed by Japan’s Diet last summer, it is anyone’s guess as to when the actual licenses, expected to be granted in Osaka, Tokyo, and Yokohama, will be awarded. In addition to one or two local Japanese firms such as Sega Sammy and Konami, the likes of global casino players MGM, Las Vegas Sands, Wynn and Caesars, are all pitching and lobbying furiously to win one of the coveted sites. Forecast to become the second largest gaming market in the world after Macau, and at least twice as large as Singapore, Japan has tentatively edged over the last few years towards legalising casino resorts while at the same time seeking to impose certain limitations in order to appease a nation concerned with the dangers of gambling addiction. Industry and government are making a concerted effort to overturn a negative perception of gaming and to better educate the general public on what exactly an IR comprises. In other words, pitching them as large scale entertainment venues centred on a comparatively small casino - in fact only up to 3% of floor space will be devoted to gaming. The huge amounts of patience, money and resources required on the part of these hopeful casino groups to get this far in the bidding process gives some idea as to the size of the potential payoff that is on offer.
Read moreThe ‘Hot Seat’ of a Restaurant CEO
Aethos™ conducted a recent study of the leadership teams at some of the UK’s prevalent fast-casual and casual dining restaurant operators. The study indicates what many have pointed out for a while now – spearheading a restaurant company is a very ‘hot seat’ indeed.
Read moreDirecting The Spotlight On ‘Big Data’, Technology And Sustainability
February saw, for the first time, the Global Restaurant Investment Forum (GRIF) come to Europe. [...] Taking the opportunity to be together in one spot, Aethos™ caught up with Monique Borst over a cup of coffee in Amsterdam. Monique is a seasoned industry expert and can draw on more than 20 years of experience in food service and food retail. She has worked with world-recognised brands such as Harrods, Sodexo and the Compass Group, and has held commercial as well as board-level functions. Nowadays, Monique uses her corporate and start-up experience to help restaurant entrepreneurs kick-start and/or expand their business.
Read moreBoard Diversity Within The Lodging Industry – Moving Away From Ordinary Thinking
Results from a recent gender diversity study I conducted for the lodging industry indicate that of the 238 board seats available among the 28 U.S. lodging companies, only 51 were occupied by women (21%), a woefully low number. If we live in a world where women account for 80% of consumer spending and a multitude of credible studies point to a correlation between greater gender diversity and strong board performance, it is certainly time for us to address this issue head on. I have personally facilitated countless client board meetings and can say with unwavering confidence that gender diversity within the boardroom leads to first-rate ideation and collaboration. Here are some of my thoughts to stimulate change within the lodging industry.
Read moreRedefining “Environ-mental Impact” in Cruise: The Fusion of Wellness, Design, & Hospitality
Cruise companies have been dipping their toe in the wellness waters for quite some time, with Seaborne being one of the latest, announcing two new Wellness Cruises for 2019 and 2020, one from Athens to Dubai and the other from Auckland to Sydney. The question for the cruise industry is not whether to pursue wellness theory and practice to entice the “new-to-cruise” set, or even to help tantalize and retain loyal-cruisers. The critical question is how brands should best do this. As such, this article communicates important findings from leading-edge research and the current thinking about best practices to support the cruise industry and their employees and guests to “seas the day.”
Read more2019 Psychometric SWOT – Understanding High-Performing Restaurant Operations Executives
The tech era has highlighted the importance of data mining and data wrangling and has made these processes critical when it comes to decision-making and even tactical execution. It is easy to assume that evidenced-based insights and models would only apply to business metrics and issues, but the burgeoning science of Human Resources shows that “big” data can help in “big” ways to positively impact people metrics and issues. The use of legally defensible psychometric assessments in hiring and succession planning offer clear examples of this.
Read moreHospitality Leadership Solutions Series: The ‘Hospitality X-Factor‘, Foundation Of Long-Term Success
High X-Factor employees legitimately possess a widely transferrable skill set. Retaining such talent is akin to an “HR annuity” and it pays dividends in promoting productivity and ongoing bench strength in succession plans. The lesson is simple and straightforward—strive to hire and promote people who have a strong capacity for contextual performance, not just domain knowledge. Your service standards, guest satisfaction ratings and net promoter scores should increase in accordance with X Factor levels in your employees … up and down the organizational chart.
Read moreCEO Turnover 2018: A Study of the Top50 Largest Hotel Management Companies
Turnover of Chief Executives at the world’s 50 largest hotel groups remained flat for 2018, with new faces appearing at the head of four companies, the same number as for the prior year. Changes in CEO positions were seen at G6 Hospitality, Extended Stay, Millennium & Copthorne and B&B Hotels. Of these, three were planned moves. Jennifer Fox’s three-month stint at Millennium & Copthorne, though, can only be assumed to have been anything but planned. A sector turnover rate of 8% is well under the average for the general industry and speaks to a current period of leadership stability that has run since we last saw a spike of 14% in 2015.
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